
Michelle Huang
Brand Strategist

Digital
Experience

Brand
Strategy

Trend
Analysis

Brand
Management

Visual Identity
System

Motion Design
We think good brands begin with a deep understanding of people. We help build communities through honest communication, genuine stories, and appeal to the right group of people.
We believe brands should stand for something. We take the time to understand the people, products, and ideas behind a business, then turn that understanding into work that feels meaningful, inclusive, and thoughtful.
We encourage brands to think about the impact they leave behind. From the way something is designed to the choices made along the way, we look for simple, thoughtful ways design can support a more sustainable future.

At this point, I’m sure we’ve had enough of AI slops and generic visuals on what’s used to be cool ‘Technology’... read more

Once you step out of the train station bound for Expo 2025 Osaka, Kansai, the first brand to greet you is Zojirushi... read more read more

The niche we noticed apart from the famously known long check-out lines at Trader Joe’s was that people were pushing their basket with their “foot” read more read more

Michelle Huang
Brand Strategist

Mai Prasertbodin
Creative Strategist

Alice Shan
Design Director

Sisira Mettachitr
Account Director

Non Prasertbodin
Art Director