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Service
  • A solid teal square.

    Digital
    Experience

  • A yellow dome.

    Brand
    Strategy

  • A green shape curving away at one corner.

    Trend
    Analysis

  • An orange quarter circle.

    Brand
    Management

  • A pink circle.

    Visual Identity
    System

A white circle.

Motion Design

About
The studio’s mark, a single looping brush stroke.

People

We think good brands begin with a deep understanding of people. We help build communities through honest communication, genuine stories, and appeal to the right group of people.

Purpose

We believe brands should stand for something. We take the time to understand the people, products, and ideas behind a business, then turn that understanding into work that feels meaningful, inclusive, and thoughtful.

Planet

We encourage brands to think about the impact they leave behind. From the way something is designed to the choices made along the way, we look for simple, thoughtful ways design can support a more sustainable future.

Article
คนใส่แว่น,พื้นหลังแดง

Branding Tech

At this point, I’m sure we’ve had enough of AI slops and generic visuals on what’s used to be cool ‘Technology’... read more

packaging, box, design

Brands at Osaka Expo

Once you step out of the train station bound for Expo 2025 Osaka, Kansai, the first brand to greet you is Zojirushi... read more read more

Packaging boxes arranged on a concrete floor

‘Hands vs Foot’

The niche we noticed apart from the famously known long check-out lines at Trader Joe’s was that people were pushing their basket with their “foot” read more read more

Team
Built with intent, playing the long game from the baseline 💫

Michelle Huang

Brand Strategist

Three things we’re into: people, purpose, planet other than that it’s about color-coding what’s in your grocery basket 👌

Mai Prasertbodin

Creative Strategist

Visual storyteller turning strategic ideas into thoughtful brands with a splash of fun 🍋

Alice Shan

Design Director

✨ Client whisperer ✨ Keeping clients happy, teams inspired, and ideas moving.

Sisira Mettachitr

Account Director

💤  Naps are good but what’s better is when dreams comes to life!

Non Prasertbodin

Art Director

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