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  • Brand Strategy
  • Naming

Tilly

A Fun Dishwasher

Name a dishwasher brand that feels young, friendly, and made for people who love bringing good times home. Tilly was developed through a combination of symbolism and visual form.

Challenge
Solution

Naming a dishwashing machine brand for a younger audience who loves having fun, hosting parties, and bringing people together at home.

Naming a dishwashing machine brand for a younger audience who loves having fun, hosting parties, and bringing people together at home.

credit

Mai Prasertbodin
Michelle Huang

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