Brand Strategy
Brand Identity
Design System

Peola

Crafted for People

A hand-drawn identity for Peola’s arrival in Japan, rooted in supporting local palm farmers. A purpose-driven branding and design to make sustainability feel personal and beautifully simple.

Challenge

Solution

The ask was to design the brand from the ground up, from naming to strategy, honoring Thai farmers while resonating with Japan market through a thoughtful visual and verbal identity.

The vibrant palm seed oil red color paired with handcrafted elements that bring us closer to nature, supported by a cohesive design system across packaging and online presence.