Brand Strategy
Visual Identity
Naming

Let's Padel

Let's Win, Let's Chat, Let's Play!

As padel takes off in Pontianak, Indonesia, our client saw an opportunity to make the sport more fun and approachable. We found the name “Let’s”, a simple invitation to start every match and conversation.

Challenge

Solution

The ask was to name a sports club that feels approachable to everyone, then build a cohesive visual identity across key touchpoints from interior signage, merchandise, to social media.

With cohesive brand systems, we drew inspiration from the iconic holes of a padel racket to create a playful brand mark. Playing with the word “Let’s,” we paired the logo with Win, Chat, Play.